In our efforts to position ourselves as a company to definitely associate with, we have our brand appearance with a new sun – like logo that is inspired by the Bher's atomic structure of Iron(Fe). Distinct and new age form, the new BMM logo inherently displays dynamism and motion while the colors depict the stability, maturity and passion of the company

The tagline POTENTIAL IN TONNES besides to the obvious natural potential also portrays the immense possibilities of growth intrinsic in the company and its people.